Editorial standards

How Arizona Home Report researches, writes, fact-checks, and publishes — and how we correct ourselves when we get something wrong.

The one rule

Every statistic we publish must trace to a specific government record that a reader can pull themselves. If we can't cite the exact source file and the exact field within it, the number stays out of the article.

Our data sources

→Sold prices: Sold prices are from public Affidavits of Property Value recorded with the Maricopa County Recorder (A.R.S. § 11-1133). These are the closest thing to ground truth in Arizona real estate: a sworn affidavit of what a buyer and seller agreed on, filed with the county within 60 days of close of escrow.
→Property characteristics: Property characteristics are from the Maricopa County Assessor.
→Coverage caveat: Sales recorded with an exemption under A.R.S. § 11-1134 have no public affidavit and are not included; sold data is therefore not a complete census of sales.

We do not use MLS feeds, portal data (Zillow, Redfin, Realtor.com), or estimated values of any kind. We do not scrape listings.

The expert-panel pipeline

Every article passes through a nine-role review process before publication:

1.Research analyst: Pulls the proprietary recorded-sales data and primary sources; surfaces the unique information-gain angle.
2.SEO strategist: Matches search intent; structures headings and internal links.
3.GEO specialist: Answer-first structure; extractable statistics; schema markup so AI engines can cite us accurately.
4.Copywriter: Writes the draft in plain language.
5.Humanizer: Removes AI-generated cadence and formulaic phrasing.
6.Fact-checker: Adversarially verifies every number against the source data. Articles fail here if any claim can't be traced.
7.Visual director: Original charts and data visualizations. No stock photography.
8.YMYL reviewer (on trigger): A licensed Arizona real-estate professional reviews accuracy for articles where professional expertise adds material value. Added per-article, not on a retainer, sourced independent of any agent we route leads to.
9.Editor-in-chief: Final gate: information-gain check, people-first bar, sign-off.

Data freshness

Each article shows the “data through” date at the top — the latest county-recorded month included in its statistics. Neighborhood statistics pages are updated when the pipeline ingests new deed batches — roughly monthly. Articles get a substantive update when new data changes what they say, not on a calendar timer.

What this is — and what it isn't

Arizona Home Report publishes general-information market data. Nothing here is investment advice, tax advice, or a substitute for the judgment of a licensed real-estate professional on your specific situation. We say so on every page.

Corrections policy

When we find an error — or when a reader points one out — we correct it, note the correction at the bottom of the article with a date, and update the “last updated” timestamp. We do not silently edit published content.

To report a data error: [email protected]. Include the article URL and the specific claim you believe is incorrect.

Independence and conflicts of interest

Arizona Home Report earns revenue by introducing homeowners to one licensed local real-estate agent per territory (see About). That commercial relationship is disclosed, and the agents we introduce are chosen by territory exclusivity — not by how they score on any metric we publish. Editorial decisions (what to write, what the data says) are made independently of our sales relationships.

Licensed professional reviewers, when used, are sourced independent of any agent we route leads to — the same person cannot be both a paying client and a byline reviewer.

Questions about our data or methodology: [email protected]